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Online Direct Marketing Business Model Review

The online direct marketing business model is a very powerful tool. It is probably the most effective and profitable way to promote products online. In fact, most expert advice you will find about internet marketing is built around it.

Also known as “direct response marketing” this system works by letting the customer know exactly what action is expected of him/her and what they are getting for it. Unlike “branding” and more traditional methods of marketing, it centres around the customer’s wants and benefits. In other words, experts who use this method do not really concern themselves with things like brand awareness and simply exposing their product to the masses. On the other hand, they work hard to get “targeted traffic” – people who are actively looking for a solution the business offers.

There are some typical characteristics of the online direct marketing business model. We have already mentioned the “call to action”. This is a very powerful strategy that helps speed up a customer’s decision. The call to action could be a purchase, a sign up to a newsletter or an enquiry from a potential lead. You can create a greater sense of urgency by putting a time limit on the offer.

Any business that wants to succeed online must put serious consideration into promoting their products this way. It allows you to measure your results more effectively than any other business method. You always know where you stand and you will probably get the best return on investment with the online direct marketing business model.

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